The Link Between Audemars Piguet and Golf

People who build watches and people who love golf share a number of similarities. Both must be dedicated to their craft. An enormous amount of self-control coupled with being a perfectionist is extremely important. Holding a certain amount of grace, precision and ambition is required to be successful in playing golf and making watches like the Audemars Piguet Royal Oak.

In fact, Audemars Piguet is one watchmaking brand that shares a history with the game of golf. Beginning in 1875 as a family-owned business, Audemars Piguet remains the oldest fine watchmaker company.

Ironically, its inception occurred at the same time that interest in golf began to spread around the world. We have cheap and easy train travel along with an equally cheap durable golf ball to thank for this partnership.

The USA held its first national championship in amateur golf in 1894. By 1914, Britain could boast of having more than 1,000 golf courses. It was a no-brainer that a watch brand with dedicated ambition during the same time would associate its complex timepieces with the fairway.

By organizing worldwide golf competitions, Audemars Piguet has created a space for guests to play alongside a group of golf ambassadors to win a series of trophies. These events allow serious collectors of such fine pieces like the Audemars Piguet Royal Oak the opportunity to walk the green with their golfing heroes.

Additionally, the famous watch brand can also showcase the latest timepieces in its collection. Not only do guests get to preview new products, but these exclusive events also offer master classes in playing golf. They take advantage of teaching clinics that help guests improve their golf game. Anyone who loves golf knows that no amount of money can pay for the wealth of experience these events bring.

What’s more, Audemars Piguet does not limit these events to established golf champions. Newer stars are also welcome, like Austrian Bernd Wiesberger who is a watch fanatic and the owner of an Audemars Piguet Royal Oak chronograph.

How often does a brand like Audemars Piguet show an active dedication to an industry that is not watch-making? This is a rare find, but the undeniable synergy ensures the link between this brand and golf is not going to end.

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