The History of Corum Coin Watches

Picture it: The Basel Fair, 1965, where the world was first introduced to the Corum coin watch, along with the slogan “Time is money.” Eventually, the slogan transformed into “Time in money.” While some pocket watches were already using coins in their designs, a Corum watch for sale meant getting something uniquely crafted.

Other watch manufacturers developed a protective cover for their pieces and even tried to turn coins into wristwatches. In doing so, they only knew how to use one side for a retractable cover. This left the system fragile and easily damaged.

Corum’s owner, René Bannwart, came up with another way to make this style work. The pocket watch cover was eliminated and the face of the coin replaced the dial with the use of sapphire crystal. By placing the ultra-thin movement between two faces of one cut out coin, an enclosed circular case prevented the damage other designs had endured. The result was a patented model in 1964.

In the 1930s, the $20 American Double Eagle and the $10 American Eagle coins were taken from circulation. This put both rare coins in the collector’s item category, where they were not expected to be seen again. However, Corum decided that using these coins was good for their brand. This decision made Corum America’s watch icon.

Believe it or not, this innovative coin watch almost did not come to fruition because of a law in the United States, which prohibited the mutilation of coins. However, Corum remained true to its belief in its invention. Corum succeeded in getting an exemption to the law after months-long complicated negotiations.

The watch manufacturer made a successful case that the coins were being cut in Switzerland instead of the United States.

Years of interruption kept this unique timekeeper off the market. Now, consumers can find a Corum watch for sale due to its current technical prowess with the latest model differing slightly from the original. Corum stands by its watch-making approach to look for ways to combine originality with technology and creativity.

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The Link Between Audemars Piguet and Golf

People who build watches and people who love golf share a number of similarities. Both must be dedicated to their craft. An enormous amount of self-control coupled with being a perfectionist is extremely important. Holding a certain amount of grace, precision and ambition is required to be successful in playing golf and making watches like the Audemars Piguet Royal Oak.

In fact, Audemars Piguet is one watchmaking brand that shares a history with the game of golf. Beginning in 1875 as a family-owned business, Audemars Piguet remains the oldest fine watchmaker company.

Ironically, its inception occurred at the same time that interest in golf began to spread around the world. We have cheap and easy train travel along with an equally cheap durable golf ball to thank for this partnership.

The USA held its first national championship in amateur golf in 1894. By 1914, Britain could boast of having more than 1,000 golf courses. It was a no-brainer that a watch brand with dedicated ambition during the same time would associate its complex timepieces with the fairway.

By organizing worldwide golf competitions, Audemars Piguet has created a space for guests to play alongside a group of golf ambassadors to win a series of trophies. These events allow serious collectors of such fine pieces like the Audemars Piguet Royal Oak the opportunity to walk the green with their golfing heroes.

Additionally, the famous watch brand can also showcase the latest timepieces in its collection. Not only do guests get to preview new products, but these exclusive events also offer master classes in playing golf. They take advantage of teaching clinics that help guests improve their golf game. Anyone who loves golf knows that no amount of money can pay for the wealth of experience these events bring.

What’s more, Audemars Piguet does not limit these events to established golf champions. Newer stars are also welcome, like Austrian Bernd Wiesberger who is a watch fanatic and the owner of an Audemars Piguet Royal Oak chronograph.

How often does a brand like Audemars Piguet show an active dedication to an industry that is not watch-making? This is a rare find, but the undeniable synergy ensures the link between this brand and golf is not going to end.

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